Typography /Task 3: Type Design & Communication

11/10/2022 - 18/11/2022 /// Week 7 - Week 12
Osezua Ehizogie Ejodame / 0351565
Typography /Bachelor of Computer Science (Honours)/Creative Media Design(Minor)/ School of Computer Science
Task 3: Type Design & Communication

LECTURES 

Completed

INSTRUCTIONS

  
Task 3: Type Design & Communication  

Fig 1.1 First sketches Week 7 (13/10/2022)

Fig 1.2 Experimenting with different letters Week 7 (16/10/2022)


Fig 1.3 1st Digitized Typeface Week 8 (19/10/2022)


I got a lot of very useful feedback after presenting this in class and learning things I had overlooked before. For now I will use the letter "a" from this design and try to base the other letters around it to create more uniformity so it actually looks like they are from the same typeface.

I have decided to name my typeface leafstears.


 Fig 1.4 2nd Digitized Typeface Week 10 (29/10/2022)



 Fig 1.5 Measurements Week 10 (02/11/2022)

Measurements from the baseline:

Ascender =  727

Cap height: 691

Median: 500

Descender: -223


 Fig 1.6 3rd Digitized Typeface "Leafstears" Week 10 (02/11/2022)

Fig 1.7 Kerning Week 11 (08/11/2022)

Fig 1.8 Process of making letterforms Week 11 (08/11/2022)


 


Final Task 3 Submission

Fig 1.9 Final Leafstears Typeface Week 11 (08/11/2022)


Fig 1.10  "make type great again!" poster Week 11 (02/11/2022)

  Fig 1.11  "make type great again!" poster PDF Week 11 (09/11/2022)

FEEDBACK 

Week 11

Should consider changing the t. The hashtag is good. Could afford to taper the exclamation mark so it does not look like an upside down "i" which would be a mistake. For the "i", exclamation mark and fullstop could instead be wider than the base stem and without the curvature.

Week 10

New typeface is mostly more consistent than the previous one. The p should be a little more curved. Did not properly implement feedback from last week concerning the strokes of the "g" and "y". They should be similar to how the "e" curves. The "r" is a bit too long.The "t" is also a bit weird looking. Besides these few things it is acceptable.

Week 9

The letter "a" is done well but it is not consistent throughout the other letters. Try to base letters off of a.


REFLECTIONS  

Experience

Task 3 was somewhat of a challenging experience for me but I feel I have produced something viable with the feedback I applied from our classes.

Observations
There were a lot of details that I had just not taken note of when I was designing at first for example the use of stress in letterforms. It is also a good idea to prioritize consistency in the letterforms instead of hyper-fixating on creating something entirely new and fantastic.

Findings
Making a whole new typeface is definitely not an easy task.

FURTHER READING

In the "The Anatomy of Typography" chapter on page 34 they gave the definition of stress, something i struggled with during the task. They defined stress as the thickening of strokes and how they are more pronounced on curved letters.

Typographic Design: Form and Communication (2018)

Reference:
Rob Carter (2018). Typographic Design: Form and Communication: John Wiley & Sons.

Massimo Vignelli (2015). The Vignelli canon. Zürich: Lars Müller Publishers.

‌

Massimo Vignelli (2015). The Vignelli canon. Zürich: Lars Müller Publishers.

‌

Massimo Vignelli (2015). The Vignelli canon. Zürich: Lars Müller Publishers.

‌

Massimo Vignelli (2015). The Vignelli canon. Zürich: Lars Müller Publishers.

‌





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